Government brought guidelines for social media influencers, violation will attract a fine of 50 lakhs

The government of India has issued new guidelines for social media. Social media influencers can be fined up to Rs 50 lakh for violating the rules.

Highlights

• The government of India has issued new guidelines for social media.
• Violation of the guideline can lead to a fine of Rs 50 lakh.
• The new rules have been issued under the Consumer Protection Act 2019.

Placing hoax advertisements on social media platforms can now be costly. Actually, the Central Government has issued new guidelines for social media influencers as well as companies. Under this, now every celebrity and influencer promoting the product on the platform will have to tell that they have endorsed a product by taking money. Apart from this, it will also have to be told whether their financial interest is involved in the endorsement or not. Also Read – Facebook, Twitter, and Instagram will be closed arbitrarily! All complaints of users will be Solve

Government’s new guideline

According to media reports, the Consumer Affairs Department of the Central Government has issued new guidelines under the Consumer Protection Act 2019. Department Secretary Rohit Kumar Singh says that our aim is that the right information should reach the people, hence these rules have been implemented. Also, Read – Good news for Telegram users, new messages will be able to share their feelings through Reactions and Emojis

Under the new guideline, now every celebrity, social media influencer, and virtual influencer will have to declare whether the product endorsement is paid or unpaid. The influencer will have to give this information in the video. Also, he has to be told whether he uses that product or not. Also, Read – Elon Musk’s personal social media platform will be X.com. Made a big gesture on Twitter

Rules will apply to live to stream

For your information, let us tell you that the new guideline of the government will also be applicable to live streaming. In this too, the celebrity or influencer will have to give correct information about the product.

There may be a fine of Rs 50 lakh

According to the ministry, if someone violates the guideline, he will be fined Rs 10 lakh. Whereas, for repeated violations, a fine of up to Rs 50 lakh can be imposed. Also, there can be a ban on promoting the product for 6 years.

The market can increase by 20 percent

Social media marketing is very popular among big brands. Now almost all companies promote their latest products on social media. Explain that in the year 2020, the social media market was Rs 1,275 crore, which is expected to grow by 20 percent by 2025.